Discovery begins with receipt of the request for proposal (RFP). Campaign objective, target market, and audience are clarified. Collection and organization of brand assets and development are also encompasses in discovery phase.
This analysis the customer journey and instinct to formulate highly targeted and efficient media planning and buying. This phase is also designed to establish key performance indicators for maximum effectiveness and optimization.
This entails evaluation of Discovery and Strategy phases to develop creative thought and targeted messaging for ideal customer profile as advertising copy within the budget and at a given schedule.
Execution is where Strategy and Creative phases intersect. This phase entails deployment of ad copy to all media channels, monitoring of placement and management of media schedules.
This last phase measures campaign delivery against key performance indicators. After studying the insights, recommendations are made to optimize strategy, or creative phase for better performance.
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