Our process

Exceptional result requires a clear path and actionable plan

Our core process here at Dare Links Media Concepts is broken into five clear phases - Discovery, Strategy, Creative, Execution, and Optimization. Once the objective is clearly defined, we build the phases to develop the tactics to meet your goals and exceed expectations.

Phase 1: Discovery

Discovery begins with receipt of the request for proposal (RFP). Campaign objective, target market, and audience are clarified. Collection and organization of brand assets and development are also encompasses in discovery phase. 

Phase 2: Strategy

This analysis the customer journey and instinct to formulate highly targeted and efficient media planning and buying. This phase is also designed to establish key performance indicators for maximum effectiveness and optimization.

Phase 3: Creative

This entails evaluation of Discovery and Strategy phases to develop creative thought and targeted messaging for ideal customer profile as advertising copy within the budget and at a given schedule.

Phase 4: Execution

Execution is where Strategy and Creative phases intersect. This phase entails deployment of ad copy to all media channels, monitoring of placement and management of media schedules. 

Phase5: Optimization

This last phase measures campaign delivery against key performance indicators. After studying the insights, recommendations are made to optimize strategy, or creative phase for better performance.


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